The Epic Games Store app for iPhones in the European Union has passed Apple's notarization process, bringing it closer to selling apps directly to iOS users outside the traditional App Store. Despite this milestone, Apple has requested that Epic redesign the app’s buttons in future submissions to the app review process.
Epic CEO Tim Sweeney announced the approval, describing it as "temporary." He stated that Apple is "demanding we change the buttons in the next version" and vowed to "fight this" condition. This conditional approval is the latest development in the ongoing conflict between Apple and Epic Games.
Apple reinstated Epic Games Sweden’s European developer license earlier after EU regulators began investigating Apple's decision to revoke it. Epic had submitted the store app, including Fortnite, to Apple’s iOS notarization process earlier this month. Apple rejected the initial submission, citing that the "in-app purchases" label and "Install" button were too similar in design and positioning to Apple's features.
The back-and-forth between Apple and Epic continues to highlight the tension over app store policies and the control of in-app purchase mechanisms.