Apple has officially unveiled its 2024 Pride Collection, timed to honour and celebrate the LGBTQ+ communities. Set to be available for order starting May 22nd, this year's lineup introduces an innovative Apple Watch Pride Edition Braided Solo Loop, alongside a dynamic new watch face and themed wallpapers for iOS and iPadOS devices.
Celebratory Designs and Symbolism
The newly designed Apple Watch band incorporates a thoughtful blend of colours, each with profound symbolic meaning. Black and brown hues acknowledge and represent Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS. Additionally, pink, light blue and white are woven into the design to honour transgender and nonbinary individuals, reflecting Apple's commitment to embracing all facets of the LGBTQ+ spectrum.
Dynamic Digital Enhancements
Complementing the physical watch band, Apple introduces the Pride Radiance watch face and matching iOS/iPadOS wallpapers. These digital accessories feature vibrant colours set against a sleek black background, designed to symbolize hope, strength, and unity within the LGBTQ+ communities. The glowing elements of the design are meant to signify the enduring impact of LGBTQ+ activism and the ongoing journey toward greater equality.
Pricing and Availability
The new Pride Edition Braided Solo Loop will be available for purchase on Apple's official website, retailing at $99 in the U.S. (approximately $135.14 CAD in Canada). This launch not only highlights Apple's ongoing support for LGBTQ+ rights but also integrates these values aesthetically and functionally into its product offerings, allowing users to display their pride and support through their everyday technology use.