The rise of AI-generated deepfakes has sparked a new legislative battle as governments attempt to curb the unauthorized use of digital depictions. The introduction of the No AI Fake Replicas and Unauthorized Duplications (FRAUD) Act in the House is a direct response to several disturbing instances of AI misuse.
The FRAUD Act: Protecting Digital Depictions
This bill seeks to make it illegal to create a digital depiction of any person, living or dead, without permission. This includes both their appearance and voice. Violators could face fines of up to $50k per violation or damages.
Disturbing Instances of AI Deepfakes
The rise of deepfakes has led to several concerning cases:
- Fake songs mimicking famous artists like Drake and Bad Bunny.
- Unauthorized advertisements featuring celebrities like Tom Hanks.
- AI-generated porn created by high school students using images of underage classmates.
- Over 100k AI images depicting women nude without their consent.
Similar Legislative Efforts
Other bills, like the Senate's NO FAKES Act and Tennessee's ELVIS Act, aim to protect performers and voice depictions, respectively. These efforts underscore the urgent need for regulations to keep pace with technological advancements.
The Need for Systemic Change
The fight against deepfake misuse extends beyond legislation, requiring a holistic approach that holds AI companies and search engines accountable. Experts advocate for easier content removal processes for victims and stricter control over deepfake products.
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